» Mission Statement


Douglas is the leading European specialist retailer of selective beauty and personal care products and offers outstanding products, excellent service and shopping experiences across its brick and mortar, online and mobile stores.

Client satisfaction is our top priority. Whether in our perfumeries, in the online shop or with the mobile application: We create shopping universes that perfectly fit the individual shopping habits of our customers. Advising and servicing is our passion, because we want to meet our customers’ wishes, win their trust and make their lives a little more beautiful: day after day, in every location, in every country, mobile and online. Our highly qualified and extremely motivated employees work hard each day to provide outstanding service, a first class product offering and a stimulating shopping ambience.

As a forward-looking business, we hold ourselves accountable to both our employees, customers and business partners and to our environment. That is why we promote a corporate culture that accommodates ideally all the needs and wishes of all our partners. This culture is reflected in our philosophy of “Excellence in Retailing” based on which the Douglas perfumeries will continue to build on our past growth.