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Douglas in Europe

Douglas is one of the leading retailers in the European beauty industry with about 2,400 stores across 21 European countries – and a developed history.

The first Douglas perfumery opened in Hamburg in 1910. Since then, Douglas has grown both in Germany and in Europe. The company made a first step towards international expansion in 1973, acquiring the perfumery Ruttner in Austria. In the 1980s, store openings and further acquisitions followed in the Netherlands, France, Italy and the United States from America.

Since the 1990’s, Douglas stores are also located in Eastern Germany, Switzerland, Spain and Portugal.

Since 2001, Douglas is represented in Poland, Hungary, Monaco, Slovenia, the Czech Republic, Latvia, Lithuania, Romania, Bulgaria, Turkey, the Baltic States, Denmark and Croatia.

In the wake of the financial crisis and due to low market shares, Douglas withdrew from its markets in Slovakia, Estonia, and Denmark, as well as from the United States of America in fiscal year 2009/10.

In 2014, Douglas continued to grow internationally by acquiring the French perfume chain Nocibé. Also, Douglas opened its first store in Norway.

Despite its withdrawal from Turkey in 2016 due to a low market share, Douglas continues to expand. In March 2017, the company signed an agreement to acquire the Bodybell perfumery chain in Spain, and closed the deal in July 2017.

Furthermore, Douglas opened two new stores in Slovakia in spring 2017. In May, Douglas also announced that it had signed an agreement to acquire the Italian perfumery chain Limoni and La Gardenia.

Today, around 20,000 dedicated Douglas beauty advisors in 21 European countries strive to make their customers more beautiful and this happier.